MMC has worked with a wide range of companies, businesses, corporations and non-profits over the years.
While the industries, causes and business models vary greatly, there are some common elements across each of these projects.
Each client:
We invite you to peruse the type of work we have done across a variety of industries. We hope you will take the next step to email or call us, or follow us and engage in coversation via social media channels. We look forward to getting to know you a bit better.
Click a logo to the right to find out about the work that MMC has done for a specific client.
![]() ![]() Diversity ScholarsType of client:
Background and scope of work:
Diversity Scholars aims to fix an alarming trend in the U.S. – many disadvantaged high school students do not have the opportunities to attend a college or university program. And for lucky few who do, many are not matched to the post-secondary institution that best matches their interests and abilities, and thus these students do not have a full opportunity to pursue a successful career.
MMC worked with a passionate Diversity Scholars staff who needed marketing insight and guidance. MC was hired to first facilitate a strategy session with organizational leaders of Diversity Scholars, and then to lead the efforts to create the messaging that would best tell the story of the non-profit.
We then worked to develop the overall marketing and communications strategy for the firm. MMC ensured the value proposition was clear and easy to understand, and also worked to showcase the importance of this issue (this is a client with a lot of statistical evidence….but which ones tell the best story?) and defined the target audiences. Importantly, MMC prioritized marketing tactics to best use the limited marketing dollars of the organization. MMC also got into the nuts and bolts of the project, and guided the storyline of the video, managed the website development process, created content for on-line communications, printed collateral and presentations, and provided input into the PR and social media strategies.
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![]() ![]() 2008 Flood Recovery ProgramType of client: Background and scope of work: MMC stepped in to develop and execute a comprehensive marketing strategy for the Flood Recovery initiative. Key components included developing on-point messaging, an internal communications plan, branding and logo design, website development, and social media strategy. The cornerstone in this effort was the PR and public service announcement execution, as there was no money in the budget for paid placement. MMC’s strategy ultimately proved highly successful: well within the allotted year window for distribution of funds, the Flood Recovery assisted hundreds of homeowners and distributed the full amount of Federal aid available. |
![]() ![]() JG Development Inc.Type of client: Background and scope of work: MMC first conducted research among customers and partners to identify the opportunities and develop the optimal messaging platform, and then created the marketing and business development strategies for the company. MMC worked with both the JG and NCI divisions to prioritize the marketing tactics that would best reach the target audiences, including on-line and email channels, PR, partnership and event marketing, and print collateral. |
![]() ![]() SpeedpassType of client: Background and scope of work: Laurel is the former Marketing Director of the Speedpass Network Venture, and oversaw the marketing plan and worked to integrate communications across all functional areas. After leaving Exxon Mobil Corporation and founding MMC, Laurel and MMC continued to provide direction for the on-line communication of the brand. |
![]() ![]() Operation SmileType of client: Background and scope of work: MMC worked to develop a variety of communications for the organization, such as participating in strategy sessions, developing brand and identity standards, developing the content structure for the website, and creating presentations for partner meetings. |
![]() ![]() Puddleby PonyType of client: Background and scope of work: Puddleby is also a real-life, specially trained miniature pony who travels the country, visiting ill children and the elderly and bringing joy to their. Sales of Puddleby books and toys fund the 501(c)(3) organization known as Going Miles for Smiles. MMC worked with the visionary behind Puddleby and Going Miles for Smiles to develop the overall marketing and communications strategy, and the firm oversaw the development of the brand and identity for the two brands, the websites, and the social media strategy and implementation. MMC also served as an editor for the book – a task not normally in the realm of the work the firm does but a fun and important communications component within the scope of the larger project! |
![]() ![]() MITAType of client: Background and scope of work: The Association was in need of a re-brand and a reposition in the industry, as the imagery and words used to depict the group did not do the organization justice. MMC was hired to oversee the process, and first fully defined the scope and budget of the project, and then conducted research to determine the ideal messaging and value proposition platform for MITA. MMC assisted in the hiring of the design and technical firms that worked to create the print and on-line communication elements. Finally, MMC worked with MITA’s Communications Director to develop the marketing plan and strategy, including the event, PR, and social media components. |
![]() ![]() Weston Place CondominiumsType of client: Background and scope of work: MMC first did a competitive analysis and conducted research among residents and realtors to find the unique qualities and offerings of Weston Place, and to position it as unique and different in the marketplace. MMC uncovered green-living, comfort and convenience offerings that separate Weston Place from other condominiums in the area. MMC then worked with both the client and the partner design and website development firms to create the new logo and branding for the business, as well as the supporting collateral that the sales team would need to communicate to potential customers. As well, MMC obtained PR coverage of the condominium complex in a publication that reaches the target audience. |
![]() ![]() Wisconsin Charter Schools AssociationType of client: Background and scope of work: MMC has worked with this group for several years, and first worked to develop the brand and message platform for the Association, to create the marketing strategy, and to oversee the development of all communication elements (including direct marketing, social media, and PR). Research and polling were important components to determine the public perception of the state of education and the understanding of public charter schools. The educational landscape and political climate of the state has dramatically changed in recent months, and MMC has worked to re-define the messaging points for the Association and its members, and has worked to increase the importance of social media and PR as key elements of communications strategy. |
![]() ![]() Cafe Porta AlbaType of client: Background and scope of work: MMC has worked with CPA to develop a simple yet powerful marketing strategy that focuses (1) on the story behind the restaurant and the owner, and (2) on the Italian culture that permeates the visitor’s experience. The strategy includes selectively picked communications components, including a story-telling website, a direct marketing component with a database of customers, event and partnership marketing, PR, and social media that engages others in conversation about Italian culture, food and more. |
![]() ![]() Overture Center For The ArtsType of client: Background and scope of work: MMC uncovered the main issues facing the Center – the need to more consistently welcome more crowds to its shows (both by attracting new theatre-goers and increasing the loyalty of existing visitors), and to ensure the community at large understands both the welcoming nature of the Center as well as the relationship between the Center and the different resident groups. MMC conducted extensive research to determine the messaging opportunities, and this information later fed into the rebrand of Overture. MMC also guided the direct communication, advertising, on-line and PR strategies for the Center. |
![]() ![]() Liberty Creative SolutionsType of client:
Background and scope of work:
LCS, or Liberty Creative Solutions, is a regional design and production firm that originally was a print and output company. However, its services and offerings grew over the years to include top notch design and creative services as well, yet customers and target clients were not getting that message.
MMC worked with LCS to develop the optimal messaging and positioning to better explain the full array of services the firm provides. The first step was to conduct research with existing clients, and better understand the benefits and opportunities through their eyes. Armed with this information, the next step was to develop a messaging platform, along with a marketing plan and strategy that would serve as the guide for the newly-hired LCS Marketing Director.
MMC worked with this new hire to prioritize the most appropriate marketing tactics, and worked hand-in-hand with the LCS marketer as the marketing components – such as text for brochures and website, press releases, and more - were developed. In the end, the new Marketing Director was “trained” and guided through her first months of work in her new role by MMC, so she was set to successfully lead the marketing initiatives for LCS.
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